“And Then, The Lights Turned On”

There you are. You’re hanging out in the bar and you’ve been seeing a multitude of different women dancing and drinking the night away. You could have been great with these women and you could have bombed with others. All that you see is that in this area, it’s a sea of people in this music-filled, liquor-laden party…..

*record scratches*

Lights go on, music stops, and this sea of people has turned into a small room of confused individuals, who went from 8-10 in the dark to 5-6 in the light.


Now, I’m going to say people are ugly or something like that, but outside of this trick-box called a club, I’ve seen more than a few of these people in many different daytime surroundings: some at work, some on the train, library, etc, and they’re almost always meek and shy. It’s something about the feel of a dark sardine can, filled with top 40 and EDM tracks that gets them acting brand new. So ask yourself: why would you treat someone or put them on a pedestal in the nightscene, when the characters don’t match up in real life? The answer is – you don’t. Treat everyone with respect, but don’t go off making every single woman you see your Queen of the Night and not respecting yourself in the process.

Muscle and Exercise Shock

There are those who exercise and there are those who don’t. For the ones who do, there are the instances when one plateaus. This could be for multiple reasons, but one of the most common ones is that they haven’t been varying their routines. If you were trying to lose weight or gain muscles, continuously doing the exercise allows your body to get used to it, and therefore, start to negate the effects. There is a thing called muscle shock where instead of the same-old same-old, you ‘shock’ your body by introducing a new routine, hence making it work actively in the process. Instead of 25 Jumping Jacks everyday, you threw in a day of situps, or another day of push-ups, etc.

This works the same for relationships, and even general communication. Never be afraid to switch it up. I’m not saying go nuts and let everything out of your mouth be random utterances. I just want you to avoid the rut at all costs. Learn about each other and what you like, but don’t be afraid to learn about new things, or refine the older interests either. ‘Shock’ your life and work their muscles.

Spend To Improve, Not To Show Off

Happy holidays to all! Make sure you guys (and gals) stay safe out this holiday. Have fun, but have fun responsibly!

Now, an occurrence I’ve seen too many guys fall victim, especially when approaching women they just met: trying to spend money on her IN THE HOPES of trying to convince her to be with you. C’MON SON!!!!

You’re definitely doing it wrong. Say you saw an attractive woman you liked. The first things out of your mouth shouldn’t be you trying to take her to a restaurant or out for a drink, etc. You are trying to buy the pussy, and in the course of it, LOWERING YOUR VALUE! What you should do is build up rapport with her. Ask her about interests, common goals, and activities AND THEN, go for an instance where the two of you can commune together. If you ask a woman out without building rapport, and she agrees to it, but after the date, she doesn’t call you back or let you get to another stage of intimacy; you can’t be mad at her. You’d have to blame yourself!

What you can get with my book (HERE) is a wealth of knowledge for a small investment of anything from $2 – $5. I’ll teach you how to know what to look for and how to compose yourself, so that you execute on your leads, and stop looking foolish out there. Help me help you!

They Don’t Want You To Win (But I Do!)” is available now!

What Would You Choose?

Would you rather work at three times the rate you were working now with no change in efficiency OR work at half the rate you’re working now, but more efficient and more successful? Would you rather be the guy working 80 hours a week to make ends meet OR the guy who works 20 hours and travels the world? You want to be the guy who is an option OR an asset?

If you want to be the formers, go on about your day. You’re content. Complacent.

However, if you prefer the latters, you need to see your dating life in these instances and drastically improve your understanding and execution! It’s easier than you think and much, much more inexpensive than what you’ve been spending. Let’s make you the asset you were meant to be with  “They Don’t Want You To Win (But I Do!)” today!

Dating Is Hard? Survey Says: Not So Much


When I wrote this book, one of the most common ideologies about dating was that it’s hard. Too hard even. A friend of mine who contributed a great deal to this book mentioned today that she was inundated with that very sentiment all throughout the afternoon. I honestly used to feel the same way, but then I realized that it’s because I was working HARDER, instead of SMARTER. One of the things that has to be understood from the get-go is that there will almost always be more men than women when it comes to the dating pool. Due to this, women will be more picky and selective with who they engage themselves with. Sometimes, the reasons are plausible (safety, health, security), and sometimes, they are for BS reasons altogether like vanity or pride.

Instead of working harder, instead, work smarter and master your environment. Master your pursuit, or else, you will simply end up another casualty! In the book, you’ll learn how to make your pursuit work for you, instead of working towards the pursuit. Dating can be difficult for a lot of people, but pick up “They Don’t Want You To Win (But I Do)” today and learn how to become the exception to the rule!

Learn Your Wines


The older you get, the more it will become more commonplace where instead of beer/straight up hard liquor, you will end up in situations with wine and members of the opposite sex. Not all women are hard drinkers and given safety concerns, they won’t always drink hard liquor in front of you. Wine, on the other hand, is a crowd favorite with women of all ages and eight out of ten times, she’ll use that as the sensual icebreaker/truthteller when dealing with you.

You guys need to learn your wines. I’m not saying that you need to memorize everything from your Riesling’s to your Sauvignon Blanc’s (though it helps), you should learn how to distinguish between the qualities of Red and White wines, and what foods go great with them. You may end up knowing more than she does on the matter and impressing her, leaving her with the curiosity of what else you may know about the world. Drink responsibly, of course.

Approaches (Death To The Pick-Up Line!)

When it comes to the pick-up line, you need to drop it. Like, right now. It never wins you points because once it’s said in one place, it gets spread like wildfire everywhere else (women will tell their girlfriends what was said and they’ll their friends and on and on…)

When it comes to your approach, just proceed with confidence, make sure your presentation is solid, and be natural. A pick up line will never magically sway you from being unlikeable/layable to very likeable/layable. If she liked you or didn’t like you, the line will have no sway in that. The day an overweight, acne-face filled gent living in his parent’s garage swoons a Victoria Secret model all on the merit of one cheesy pickup, will be the day I mail you a Canadian dollar and shoot myself in the head. Just be yourself, folks.

Pick Up vs. Actual Understanding


The PUA scene (Pick Up Artist) has always been a fascinating one to watch. While I don’t discredit it at all, I try to instill in the people I talk to that pick-up lines aren’t always the route to go by. More and more women become curious as to what the male populace thinks of them, and so they go and read the materials that are tailored to men. What I teach isn’t the notion of PUA, but instead understanding how women think, so that you excel with them REGARDLESS of what you say (hopefully, you aren’t talking horseshit). No matter how smooth the line, if you aren’t a guy that the woman is interested in, it won’t work for you. If you are a guy that understands her, she will be drawn to you much more.

Can Rules Be Broken?


There are protocols and procedures that are taught to you everywhere in life, and a lot of new ones stated in in my book. However, there will be instances where you have to bend the rules a bit. My personal stance on it is that if you must break any of the rules, the person you’re doing it for must return on your “investment” in doing so. If you break your rules and the person you’re pursuing doesn’t reciprocate, then you should bid them adieu and keep it moving.

Hey Mami!

I’m not sure if you all have seen this by now, but there was a video created for a non-profit ironically called ‘HollaBack!’, starring a Ms. Shoshana B. Roberts. The premise of said video is that Ms. Roberts walked through the streets of New York City for nearly 10 hours and was said to be harassed nearly the entire time. Upon watching this video, while there were some forms of harassment being displayed (crudeness, brash behavior, even stalking), not all of the video comprised of this. Instead, you can see that genuine and simple compliments were being directed towards her, despite her completely ignoring them. While the model was intentionally quiet and steadfast in not acknowledging them for the purpose of this project, this occurrence happens all of the time in multiple parts of the world. This video displays great examples of being “scored on” and why you should avoid getting scored on at all times. As discussed in my book, “They Don’t Want You To Win (But I Do) (available HERE), I talk to you about the importance of your Value of Interest level (VOI) and how being scored on is when someone increases their VOI at someone else’s expense. The men who were saying things like “how are you?” or “have a great day!”, but got ignored, I feel sorry for, because they didn’t know they were being filmed. They genuinely complimented her in a respectful manner. Would I get up in arms when there are women who say “Good afternoon, handsome” on a busy street? No, I don’t mind it, provided they aren’t creepy or awkward about it. I take it as an acknowledgment that I’m taking great care of my mind, body, and spirit and the Universe lets me know of my job well done.

On the flipside, in regards to the men who were actually creepy in nature, these are the kinds you want to avoid emulating. These are the guys who are frivolously reducing their VOI in reckless manners. The “see what happens” mentality that I discuss in the book that is poisonous to your progress. If not careful and in a public scene, these guys become the “Careless Grenades”. I want you to learn from this video and resolve on better approaches, looking for leads, and proper execution. Be a commodity, not a casualty!